Want To Start An eCommerce Website? Take These First Steps

Every second businessman is opening up an eShop or an eCommerce website. But how many are getting it right? Not many. The online business is either not generating enough sales or the logistics involved are terribly expensive. This article helps eCommerce entrepreneurs take their first steps in setting up a website. So if you have decided to start your own eCommerce website, then this article should be useful to you. mywegmansconnect

Website’s Objective

Before starting your eCommerce journey, you should put down your objectives on paper. While this may seem frivolous and redundant, you will realize how difficult it is and how complex your thoughts are, when you start jotting them down. The reason for doing this at the preliminary stage is so that you realize what you are trying to achieve and how you are going to achieve it. This should be your business objective, solely envisaged for your website. This will and should be different from the objective of your brick and mortar business if you have one, but will have traces of similarity as far as the core aim is concerned. If you laugh off putting down your objectives, you are sure to waiver and falter when the website is up and running. Improper business planning is one of the main mistakes that eCommerce adventurists make. Putting your thoughts down on paper will also help you when drafting legal contracts and documents for your vendors and employees.

Website Design

The next main step about having an eCommerce website is to choose a design for your store front. While most people choose ready made eCommerce systems like Magento, OpenCart, PrestaShop etc. there are a few persons with deep pockets who may want to reinvent the wheel and build a custom designed website. eCommerce systems are preferred due to their quick turnaround time and see-before-you-buy capability. Whichever option you choose, you should ensure that you will get continuous support for it at an affordable cost. Buying a dirt cheap template which requires you to buy hundreds of expensive addons is a total rip-off. Similarly, choosing a platform which requires special hosting or server resources can also be a bad idea. Also ensure that you will not be locked into the designer or design team in case you want to move out or switch to some other system. If you are planning to employ designers in-house, make sure that you have different projects to keep them occupied and that you have a hierarchy of at least 3 levels in their team, so that you don’t burn them out or bore them with a single project.